Sarah Jane Burt is the Bad Boy of Copywriting. (It’s true. She bought the domain.) For the past 12 years, she’s led content teams, developed strategies, and written copy for brands big and small—from multi-billion-dollar tech giants like IBM and Intuit to executive leadership coaches and even an international churro franchise. Today, she uses ethical marketing and copywriting strategies to help creative entrepreneurs and small businesses build fan clubs, fuel empires, and make fat stacks.